Article marketing is a branch of content marketing. Therefore it is a type of advertising in which companies write and distribute short articles. Hence this is to a range of outlets such as article banks, forums, and newsletter publishers. Its main purpose is to gain a huge number of online audiences and boost the number of sales for products or services on websites. Another main purpose of this kind of marketing is to build backlinks. This type of marketing can help marketers gain new visitors and increase sales on their websites. Article marketing is also one of the least costly ways to market a company.