Google Guide for Google Maps is free service when a business is reviewed. As a consequence this review is posted on Google maps. Therefore when you click a business pin on Google Maps the business details appear as a sidebar. Under the business details aere the Google reviews. The review involves getting a star rating of 1 to 5, where 5 is the best and 1 is the worst. Then photos are taken of the business and the text is added. Once they are saved the thoughts of the Guide had about about the business are published.
Buying behaviour is changing according to Google research. Consequently more people are now taking their time to look online. Hence they are looking at 3 or businesses and up to 9 before making a buying decision. This definitely includes the reviews on Google Maps.
It is now more important than ever to not dismiss the influence of a Google Maps review. So get a good review now, as this can mean whether or not a possible customer will buy from you.
n.b. Our Google Guide is level 8 and has 2.7 million photo views and 244K review reads, as at Oct the 30th, 2019. If Murray reviewed your business you would be read and would be seen online.
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