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We use Mail Chmp to create campaigns.  Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. 

Ten Good Tips for Email Marketing

  • test again and again: subject, formatting and timing
  • use short sentences
  • in text sentences avoid:  the, a, click here, or ‘recipients name’
  • Don’t use capitals or words like: gaurantee, free, happy, win, sex, happy
  • use dedicated email software
  • If you can get a pro to wrote the content
  • Remember your from line gets the message opened,  your subject line gets it deleted
  • Re contact non -responders who don’t open the mesage i.e. turn on email receipts that the message has been opened if you can
  • personalise if you can, and repeat the message or offers in the text
  • ask for subscriptions in the navigation bar on the homepage and all through your site