We use Mail Chimp to create campaigns.  
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense,                                        
every email sent to a potential or current   customer could be considered email marketing. 


Ten Good Tips for Email Marketing

  • test again and again: subject, formatting and timing
  • use short sentences
  • in text sentences avoid:  the, a, click here, or ‘recipients name’
  • Don’t use capitals or words like: guarantee, free, happy, win, sex, happy
  • use dedicated email software
  • If you can get a pro to wrote the content
  • Remember your from line gets the message opened,  your subject line gets it deleted
  • Re contact non -respondents who don’t open the message i.e. turn on email receipts that the message has been opened if you can
  • personalise if you can, and repeat the message or offers in the text
  • ask for subscriptions in the navigation bar on the homepage and all through your site